Digital Marketing:

Digital Marketing Training Overview

Campus Marg is one of the leading IT Institutions for Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online, which is located in Hyderabad, Chennai. The objective of Course is providing Training services for various requirements in IT industry. Learn Digital Marketing training by Real-Time Expert with Real-Time Scenarios.

Course Duration

Course Prerequisites

Everyone with basic computer skills can learn this Course

Digital Marketing Course Content

Digital Marketing Introduction

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing Strategy
  • Types of Digital Marketing – Organic & Paid
  • Digital Marketing VS Traditional Marketing
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?

Understanding the Website

  • What is a website
  • Types of websites?
  • Static Website
  • Dynamic Website
  • E-Commerce Website
  • Domain Booking
  • Web Hosting Purchase
  • Website Architecture

Website Creations

  • Blogger
  • WordPress

Keyword Selection Strategies

  • Keyword Analysis
  • Keyword Competition

Search Engine Optimization (SEO)

  • What is SEO?
  • How do search engines work?
  • SEO Tools
  • Web position Analysis
  • Competition Analysis
  • Google Algorithms and Updates

On Page Optimization

  • Title Tag
  • Meta Description
  • Meta Tags
  • Canonical form
  • Alt Tag
  • Anchor Text
  • Header Tag
  • Robots.txt
  • Xml Sitemap
  • Redirections ( 301, 302)
  • 403 Forbidden
  • 404 File Not Found
  • Webmaster
  • Google Analytics

Offpage Optimization

  • Search Engine Submissions
  • Backlink Submission
  • Social Bookmarking
  • Classified Submissions
  • Article Submissions
  • Content Marketing
  • Image Marketing
  • Video Marketing
  • Video Strategy
  • Event Creations
  • Question And Answers

Social Media Optimization (SMO)

Google+

  • Set-up and usage
  • Company profile
  • Communities Creations
  • Promotions
  • Event Creations

Facebook

  • Profile Creations
  • Creating groups and pages
  • Tips and Guides
  • Posts And promotions
  • Events Creations
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques

Twitter

  • Set-up and usage
  • Tips
  • Promoted Tweets
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques
  • Analytics

LinkedIn

  • Profile Creations
  • Company Page Creations
  • Tips and Guides
  • Linkedin posts
  • Linkedin promotions
  • Linkedin Groups
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques

Instagram

  • Integration Techniques
  • Promotional Techniques

Search Engine Marketing (SEM)

Introduction to SEM

Google Adwords
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Report generation
Google Adwords Express
  • Setup
  • Google Mapping Ads
Bing Ads
  • Setup
  • Marketing

Social Media Marketing (SMM)

Introduction to SMM

Facebook
  • Sing up
  • Payments Methods
  • Paid Promotion
  • Video Ads
  • Event Marketing
Twitter
  • Set-up and usage
  • Tips
  • Promoted Tweets
LinkedIn
  • Setup Paid Ads
  • Linkedin Post promotions
  • LinkedIn Paid Campaigns

Affiliate Marketing

  • What is Affiliate Marketing
  • Components of Affiliate Marketing
  • Affiliate marketing types
  • Affiliate marketing tools
  • Earning Techniques

Email Marketing

  • How Email Marketing Works?
  • Types of emails
  • What to write
  • How to write
  • list creation
  • Creating e-mailers
  • Tracking emailers
  • Create Template
  • Reporting

Mobile App Promotions

  • Android Apps
  • iPhone Apps
  • Marketing Strategies
  • Marketing Tips

Certifications

  • Google Partners
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics
  • Social Media Marketing Certification

Reporting

  • Google Webmasters
  • Google Analytics

Tools

  • Alexa
  • VIDIQ
  • AddThis
  • Pinterest
  • MOZ

Youtube Marketing

  • Youtube Channel Setup
  • How to Rank and Optimize Youtube Videos
  • How to get more views and Subscribers
  • How to Promote Your Youtube Channel
  • How to boost your Business with youtube Channel
  • Learn to Edit VideoLearn ways to Make Money from Youtube
  • How to Setup youtube Premiere
  • Youtube Earning
  • Youtube Advertising

Online Earning Types

Google Adsense

  • Content Marketing
  • Video Marketing

Affiliate Marketing

Freelancing

Entrepreneur

Resume Preparation Guidance

Mock Interviews

Interview Tips